It is the approach that suggests that
design and development should respond to the user’s behavior and environment
based on screen size, platform and orientation.
The practice consists of a mix of
flexible grids and layouts, images and an intelligent use of CSS media queries.
As the user switches from their laptop to iPad, the website should
automatically switch to accommodate for resolution, image size and scripting
abilities.
In other words, the website should
have the technology to automatically respond to the
user’s preferences. This would eliminate the need for a different design and
development phase for each new gadget on the market.
Responsive web design is the practice
of building a website suitable to work on every device and every screen size,
no matter how large or small, mobile or desktop. Responsive web design is
focused around providing an intuitive and gratifying experience for everyone.
Desktop computer and cell phone users alike all benefit from responsive
websites.
There is a multitude of different
screen sizes across phones, “phablets”, tablets, desktops, game consoles, TVs,
even wearables. Screen sizes will always be changing, so it’s important that
your site can adapt to any screen size, today or in the future.
It responds to the needs of the users
and the devices they’re using. The layout changes based on the size and
capabilities of the device. For example, on a phone, users would see content
shown in a single column view; a tablet might show the same content in two
columns.
Responsive web design is a method of
building a website that is simply able to adjust to whichever screen size it is
being viewed on. This provides an optimal viewing capability and enhanced user
experience for potential customers who will be visiting your website from a
smartphone or mobile device.
Shockingly, despite the growth in the
use of mobile devices and responsive websites, the majority of business
websites are not mobile compatible and therefore will not successfully
render on mobile devices or smartphones.
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